Search Engine Positioning: Tips for Better Rankings

Do you have a website or blog but not many people visit it? You might be missing out on something very important—search Engine Positioning.

Search engine positioning means where your website shows up on search engines like Google when someone searches for something. If your website is on the first page, more people will see it. But if it’s on the second or third page, most people won’t even click on it.

This blog will show you how to improve your search engine positioning using simple tips. These tips will help your website rank better, get more clicks, and attract more people.

1. Use Long-Tail Keywords

Long-tail keywords are longer and more specific phrases that people type into search engines. They are easier to rank for and bring in the right visitors.

For example:

• Instead of using the word “shoes,” try using “comfortable running shoes for women.”
• Instead of “pizza,” use “best thin-crust pizza in Sydney.”

These keywords are less competitive and help you reach people who know exactly what they want.

Tips to use long-tail keywords:

• Think like your customer. What would they type in Google?
• Use free tools like Google’s Keyword Planner or Ubersuggest to find long-tail keywords.
• Add these keywords naturally in your titles, headings, and throughout your content.

2. Use Engaging and SEO-Friendly Titles

Your blog or page title is the first thing people see on Google. A good title should:

• Make people curious.
• Include your main keyword.
• Be short and clear.

For example, instead of saying “Tips to Improve Website,” say “10 Easy Ways to Boost Your Website Ranking on Google.”

Tips for creating SEO-friendly titles:

• Use numbers (like 5 Tips, 10 Ways, etc.).
• Add action words like “Boost,” “Learn,” and “Discover.”
• Keep your titles under 60 characters so they show fully on search engines.

Remember, a great title can bring more clicks – and more clicks can improve your ranking!

3. Regularly Update Your Content

Google likes fresh content. If your blog or website has old or outdated information, it might not rank well.

That’s why you should update your content regularly. Even small changes can help. Add new facts, update old links, fix spelling errors, or include new keywords.

Why updating helps:

• It shows Google your site is active.
• Readers trust updated content more.
• You stay ahead of your competitors.

Quick idea: Set a reminder every 3-6 months to review your old blog posts.

4. Focus on E-A-T: Expertise, Authority, Trustworthiness

Google wants to show content that is helpful and reliable. That’s where E-A-T comes in:

• Expertise: Know your topic well.
• Authority: Be a source others can trust.
• Trustworthiness: Provide honest, safe, and correct information.

Even if your blog is simple, you can still show E-A-T:

• Mention your experience or background.
• Link to trustworthy sources (like health sites, news articles, or research).
• Use your real name and photo if you can.

Tip: If you run a business website, make sure your About page, Contact info, and Privacy Policy are all up-to-date and easy to find.

5. Make Your Website Easy to Read and Use

Google wants to give people the best experience. If your site is slow, hard to read, or not mobile-friendly, it may not rank well.

How to fix this:

• Use short paragraphs and simple words.
• Add headings and bullet points to break up the text.
• Make sure your site works well on phones and tablets.
• Use clear fonts and fast-loading images.

Remember: Happy visitors = better rankings.

6. Add Internal and External Links

Links help Google understand your content better.

• Internal links connect to other pages on your site. This helps visitors stay longer on your site.
• External links point to other trusted websites. This adds value and trust to your content.

Example: If you're writing a blog about healthy snacks, you can link to another post on your site about low-sugar recipes and also link to a government nutrition guide.

Tip: Don’t overdo it. Just 2-5 internal and 1-3 external links in a post are enough.

7. Write for People First, Search Engines Second

It’s easy to get lost trying to please Google. But the truth is – you should always write for real people first.

• Answer common questions.
• Keep it simple.
• Be helpful and clear.
• Add images or videos if it helps explain things better.

If your content helps people, Google will notice. They use signals like how long people stay on your site and if they click other pages.

8. Use Meta Descriptions to Get More Clicks

A meta description is the short summary under your page title on Google. While it doesn’t directly affect rankings, it can bring more clicks.

Tips:

• Keep it around 150–160 characters.
• Add your main keyword.
• Tell readers why they should click.

Example:
 “Learn 10 simple ways to improve your Google ranking fast. Get more traffic and grow your website today!”

9. Share Your Content

Once your blog is live, don’t just wait for people to find it. Share it on:

• Facebook
• Twitter
• LinkedIn
• WhatsApp groups
• Email newsletters

The more people see and click your blog, the better it will perform in search results.

10. Track Your Progress

To know what’s working, you need to track your progress.

Use free tools like:

• Google Analytics: To see how many people visit your site.
• Google Search Console: To check your ranking and fix errors.

Look at:

• Which blogs get the most views
• What keywords are people using to find your site?
• How long do visitors stay on your pages?

This helps you improve and make better content in the future.

Frequently Asked Questions (FAQs)

1. What is search engine positioning?
Search engine positioning refers to where your website appears on search engines like Google when someone searches for a specific topic or keyword. Higher positions (like being on the first page) mean more people are likely to click on your site.

2. Why is being on the first page of Google important?
Most users don’t go past the first page of search results. If your website ranks on page one, it gets more visibility, traffic, and potential customers.

3. What are long-tail keywords and why should I use them?
Long-tail keywords are longer, more specific phrases like “best vegan pizza in Melbourne.” They are less competitive, easier to rank for, and bring in visitors who are looking for exactly what you offer.

4. How do I find the right long-tail keywords?
You can use free tools like Google Keyword Planner, Ubersuggest, or just think about what your customer would type into Google when searching for your service or product.

5. What makes a good SEO-friendly title?
A good title should include your main keyword, be short (under 60 characters), use action words, and make readers curious. For example: “7 Simple Ways to Boost Website Traffic Today.”

6. Why should I update old content on my website?
Google prefers fresh content. Updating old posts helps improve rankings, keeps information accurate, and shows users (and Google) that your website is active and trustworthy.

7. What is E-A-T in SEO?
E-A-T stands for Expertise, Authority, and Trustworthiness. Google uses these to judge the quality of your content. Showing your background, linking to credible sources, and using your real name and photo can help improve E-A-T.

8. How can I make my website easier to use?
Use short paragraphs, clear fonts, fast-loading images, and ensure your site works well on mobile devices. This improves user experience, which can lead to better rankings.

9. What are internal and external links?

• Internal links point to other pages on your own website.
   
• External links point to reliable websites outside your own.
  Both help search engines understand your content and build trust.
   

10. Should I write for Google or for people?
Always write for people first. Answer questions clearly, use simple language, and be helpful. Google rewards content that is useful and engaging to users.

Conclusion

Search engine positioning doesn’t have to be hard. With the right tips and a little effort, you can make your website more visible, useful, and trusted by both Google and your visitors.

Here’s a quick recap:

• Use long-tail keywords.
• Write SEO-friendly titles.
• Update your content often.
• Show Expertise, Authority, and Trust.
• Make your site easy to use.
• Add smart links.
• Focus on helping people.
• Use meta descriptions.
• Share your content.
• Track your progress.

Ready to Boost Your Rankings?

If you want help with your content or SEO strategy, we’re here to make it simple and effective for you.

Contact us today, and let’s grow your online presence together!