How to Use SEO Service to Grow Your Online Store Traffic

If you run an online store, you know how hard it can be to get people to visit your website. That's where SEO services can help. Search Engine Optimization (SEO) is the process of making your website easier to find on search engines like Google, Bing, and Yahoo.

In this guide, you'll learn:

• What SEO means for your online business
   
• How to use keywords the smart way
   
• The steps to improve your site’s search ranking
   
• What professional SEO services do
   
• Common questions people ask about eCommerce SEO
   

Let’s dive in.

What Is SEO for Online Stores?

SEO for eCommerce means making changes to your store so it appears higher in search results when someone types a related query like:

• “Buy cotton shirts online USA”
   
• “Affordable running shoes Canada”
   
• “Best online pet store for dog food”
   

SEO helps drive organic traffic to your store — meaning people find your products naturally, not through paid ads. It’s one of the best ways to bring qualified visitors who are already looking for what you sell.

Why Is SEO Important for Online Stores?

• More Traffic: SEO helps your store get seen by more people searching online.
   
• Free Clicks: Unlike paid ads, you don’t pay for every click.
   
• Higher Trust: Websites that rank high on Google are often seen as more trustworthy.
   
• Better User Experience: SEO often leads to faster loading, easier navigation, and mobile-friendly designs.
   

If your store doesn’t show up on the first page of Google, most people won’t even know it exists.

How to Use Keywords the Smart Way

One of the biggest parts of SEO is using the right keywords — the words and phrases your customers type when searching.

Use Long-Tail Keywords

Instead of broad terms like “bags,” go for specific phrases like:

• “Laptop bags for men under $100”
   
• “Waterproof hiking backpacks for women Canada”
   

These long, specific searches bring people who are more ready to buy, not just browse.

Include Related Keywords

Search engines look for more than just exact matches. Use related terms like:

• “online product search”
   
• “shop for shoes online”
   
• “top-rated eCommerce store”
   
• “rank my online business on Google”
   

Tip: Use tools like Google Suggest, Ubersuggest, or AnswerThePublic to discover what people are searching.

Step-by-Step: How to Improve Your Online Store SEO

1. Optimize Product Pages

Each product page should have:

• A clear title with your keyword
   
• A helpful meta description
   
• Unique product descriptions (don’t copy from manufacturers)
   
• Images with proper alt text (for accessibility and SEO)
   

Example:
Title: “Eco-Friendly Stainless Steel Water Bottle – 750ml”
Meta: “Shop BPA-free stainless steel bottles. Keeps drinks cold for 24 hrs. Free shipping in the USA.”

2. Improve Website Structure

Make it easy for visitors (and Google) to find their way around:

• Use simple URLs (example: yourstore.com/womens-running-shoes)
  
   
• Organize products by categories and filters
  
   
• Keep navigation menus clean and simple
  
   
• Make sure the site works well on phones and tablets
  
   

3. Speed and Mobile Optimization

If your website is slow or hard to use on mobile, people will leave quickly.

Tips:

• Compress image sizes
   
• Use fast, secure hosting
   
• Avoid too many pop-ups or large files
   
• Use HTTPS (secure connection)
   

4. Create Helpful Content

Start a blog or FAQ section that answers real questions. This builds trust and attracts search engine traffic.

Example blog ideas:

• “How to Choose the Right Size for Running Shoes”
   
• “Top 10 Gifts for Pet Owners Under $50”
   
• “What to Look for When Buying Natural Skin Care Products Online”
   

5. Build Links and Get Mentions

Backlinks (links from other websites) help Google trust your store.

How to get them:

• Ask bloggers to review your product
   
• Share content on social media and forums
   
• List your store on review sites, directories, and local listings
   

What Do SEO Services for Online Stores Include?

Hiring a professional SEO company means you don’t have to do all this alone. Here's what they usually offer:

• Keyword research: Find search terms your customers use
   
• On-page SEO: Optimize content, titles, and structure
   
• Technical SEO: Fix speed, mobile issues, and indexing errors
   
• Link building: Improve authority through outreach
   
• Monthly reports: Track rankings, traffic, and improvements
   

They also stay updated with Google’s algorithm changes, so your rankings remain safe and stable.

FAQs About Online Store SEO

Q1: How long does SEO take to show results?

SEO is a long-term game. You may start seeing changes in 3–4 months, but it usually takes 6–12 months for strong, lasting results.

Q2: Can I do SEO myself, or should I hire an expert?

You can do basic SEO like writing better product descriptions or choosing keywords. But technical SEO and long-term growth often require professional help.

Q3: Is SEO better than paid ads?

Both work well. SEO is better for long-term, steady traffic without paying per click. Ads give faster results but stop when your budget ends.

Q4: How much do SEO services cost?

It depends on your goals and the size of your store. Prices range from $300/month for basic help to over $2,000/month for full-service strategies.

Ready to Boost Your Online Store’s Traffic?

At Codeclinic, we offer expert SEO services made for Shopify, WooCommerce, Magento, and custom eCommerce stores. Whether you're just starting out or want to grow your brand, we’ll help you:

• Get more traffic
   
• Reach the right audience
   
• Improve product visibility
   
• Increase sales without paid ads
   

Start with a free consultation and SEO audit. Let’s grow your store, together.

Contact Codeclinic for a Free SEO Audit