Checklist: Launch an App on ios and Android Platforms

Launching an app on ios and Android can be exciting but also challenging. To simplify the process, we have created a step-by-step guide with a checklist to help you get your app live on the App Store and Google Play Store.

Step 1: Plan Your App Launch

Before you release your app, proper planning is important. Ask yourself:

• Who is your target audience?
• What problems does your app solve?
• What features make your app unique?
• How will you market your app?

Planning helps you avoid mistakes and ensures a smooth launch process.

Step 2: Prepare Your App for Submission

Both ios and Android have rules for app submission. Follow these steps to prepare:

• Test your app for bugs and crashes.
• Ensure your app meets App Store and Google Play guidelines.
• Optimize app size and speed for smooth performance.
• Get an app icon, screenshots, and a promotional video ready.

Proper preparation increases your chances of approval without delays.

Step 3: Register as a Developer

To publish an app, you need a developer account:

• Apple Developer Program ($99/year) – Sign up here.
• Google Play Developer Account ($25 one-time fee) – Sign up here.

Once registered, you can submit and manage your app on both platforms.

Step 4: Optimize Your App for the App Store and Google Play

App Store Optimization (ASO) helps your app rank higher in searches. Follow these ASO tips:

• App Name: Use a clear and relevant name.
• App Description: Write an engaging and keyword-rich description.
• Keywords: Choose relevant search terms.
• App Screenshots & Videos: Show app features visually.
• Category Selection: Choose the right category for better visibility.

Good ASO increases downloads and visibility.

Step 5: Submit Your App for Review

Once your app is ready, follow these steps:

For ios:

1. Log in to App Store Connect.
2. Click My Apps > Create New App.
3. Enter app details (name, description, category, etc.).
4. Upload your app using Xcode.
5. Submit for Apple’s review (takes 1–3 days).

For Android:

1. Log in to Google Play Console.
2. Click Create Application.
3. Enter app details (name, description, category, etc.).
4. Upload your APK/AAB file.
5. Set pricing and distribution settings.
6. Submit for Google’s review (takes a few hours to 2 days).

Step 6: Promote Your App

After publishing, promote your app to reach more users:

• Social Media Marketing – Share on Facebook, Instagram, Twitter, and LinkedIn.
• Influencer Marketing – Collaborate with influencers in your niche.
• App Store Ads – Run ads on the App Store and Google Play.
• SEO & Blog Content – Write articles about your app.
• Email Marketing – Send promotional emails to your subscribers.

A strong marketing strategy helps increase downloads and engagement.

Step 7: Monitor Performance and Update Your App

Your work doesn't stop after launching. Regular updates and performance monitoring help keep your app successful. Track:

• User Reviews: Check feedback and improve your app.
• Bug Fixes & Updates: Fix issues and release new features.
• Analytics & Performance: Use Google Analytics and Firebase to track user activity.

App Launch Checklist

Here is a quick checklist to ensure a smooth app launch:

Plan your app launch strategy 

Test your app for bugs and crashes 

Create a developer account for ios and Android 

Follow App Store and Google Play submission guidelines 

Optimize your app for ASO 

Submit your app for review 

Promote your app effectively 

Monitor performance and update regularly

Frequently Asked Questions (FAQs)

1. What do I need to do before launching my mobile app?
Before launching, plan your strategy. Identify your target audience, highlight what problems your app solves, and prepare a marketing plan. This sets a strong foundation for a smooth launch.

2. How do I prepare my app for submission to the App Store and Google Play?
You need to thoroughly test your app for bugs and crashes, follow both platforms’ submission guidelines, and prepare assets like your app icon, screenshots, and a promotional video.

3. Do I need to register as a developer to publish my app?
Yes. You must register with the Apple Developer Program ($99/year) for iOS and Google Play Developer Console ($25 one-time fee) for Android to submit and manage your app.

4. What is App Store Optimization (ASO) and why is it important?
ASO helps your app rank higher in search results on app stores. This includes optimizing your app’s name, description, keywords, screenshots, and choosing the right category to improve visibility and downloads.

5. How do I submit my app for review on iOS and Android?
For iOS, use App Store Connect and Xcode to submit your app. For Android, use the Google Play Console to upload your APK/AAB, set app details, and submit for review. Review times vary from a few hours to several days.

6. What marketing strategies can I use to promote my app after launch?
Use a combination of social media, influencer marketing, app store ads, blog content, SEO, and email marketing to attract users and boost downloads.

7. Why is it important to update the app after launch?
Post-launch, regular updates help fix bugs, add new features, and respond to user feedback. Monitoring app performance using tools like Firebase and Google Analytics keeps your app competitive and user-friendly.

8. Is there a checklist I can follow for launching my app?
Yes. Your checklist should include planning your strategy, testing the app, creating developer accounts, following submission guidelines, optimizing for ASO, submitting the app, promoting it, and monitoring performance post-launch.

Final Thoughts

Launching an app on ios and Android requires planning, testing, and marketing. Follow this guide and checklist to ensure a smooth and successful launch.

Need help with app development or marketing? Contact us today!