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Case Study:

UNITE

Connecting People with Positive Experiences

UNITE connects users with positive experiences, products, and events, with a personalized feed and live streaming.

DairyCow App
Industry Social Media
Technology Android
Project Duration 6 Months
Team Size 3 Experts
Project Overview

Project Overview:

UNITE is a new social media platform designed to connect users with uplifting experiences, products, services, and events. The app aims to make it easy for users to find and purchase what they need quickly and at the best price. It also features a personalized content feed and plans to integrate live streaming capabilities.

Challenges:

The main challenges faced in developing UNITE included:

  • Creating a platform that connects users with positive content and experiences.
  • Integrating features like location-based services, dynamic business ratings, and personalized content feeds posed initial challenges.
  • Ensuring a user-friendly interface that supports multiple functionalities was also a hurdle.
  • Integrating multiple functionalities like live streaming, video calls, and personalized recommendations into one platform.
  • Ensuring the app can handle diverse user preferences and deliver personalized content effectively.

Solution:

To address these challenges, UNITE was developed with the following key features:

  • Cross-Platform Development: Developed native Android (Java-based) and iOS (Swift 4) applications to ensure seamless performance on both platforms.
  • Dynamic Business Ratings: Implemented dynamic business ratings based on sustainability, price, reviews, and other metrics.
  • Personalized LoveFeed: Introduced a personalized LoveFeed and integrated Zoom for future live streaming capabilities.
  • Smart Recommendations: Personalized recommendations system that suggests things based on user preferences and ratings.
  • LoveStream Integration: Integrated Zoom for video calls and event hosting through LoveStream.
  • Taste Profiles: Planned Taste Profiles to connect users with similar preferences for enhanced social and ecommerce experiences.
  • Marketplace Platform: Marketplace for products, services, and events (in development).
  • User Profiles: Profiles for individuals and businesses, including vision boards and success stories.

Key Features Developed:

Social media app
Post images, videos, and text on the platform
Follow, like, and comment on other users’ posts
Go live with Zoom integration
User can chat with each other

Result:

The implementation of UNITE led to several positive outcomes:

  • UNITE successfully launched its beta version, receiving positive feedback for its intuitive interface and personalized user recommendations.
  • Users appreciate the ease of finding and connecting with desired experiences and services.
  • Future updates will include expanding marketplace features and enhancing live streaming capabilities to further engage users.
  • A way for users to connect with positive people and experiences.
  • Positive early feedback on the LoveFeed and interest in the upcoming marketplace.
  • Enhanced user satisfaction through personalized recommendations and community engagement.
  • Expected growth in user base and community interaction over time.
  • Tools for businesses to reach customers who might like their products or services.
  • Integrated with Zoom for video functionality.
  • Started hosting weekly shows to engage users and showcase experts in various fields.

UNITE has successfully created a platform that connects users with positive experiences and content. The app provides an intuitive interface for social interaction, personalized recommendations, and community engagement, setting the foundation for future marketplace and live streaming features.

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